THE FABRICS

Prefer extra stretch, zero give or something in between? Our design experts work with the world’s best mills to make sure every option is just right.

Stretch

Extracomfy denim that hugs the body and bounces back like a pro.

Comfort Stretch

Denim that combines the structure of rigid with a touch of stretch for day-one comfort.

RIGID

Old-school, no-stretch denim that breaks in just enough to mold to your body.

Our signature fits reengineered for hourglass shapes. Gap-proof waistbands, longer rises and extra room at the hips and thighs—we cut curves, not corners.

SHOP CURVY JEANS
Our signature fits reengineered for hourglass shapes. Gap-proof waistbands, longer rises and extra room at the hips and thighs—we cut curves, not corners.
SHOP CURVY JEANS

MADE TO MOVE

DENIM IS OUR EXPERTISE

Our pair-perfecting formula starts here.

TESTED ON REAL BODIES

Each fit is refined and tested by our in-house team on six models of varying body sizes.

BUTT-BOOSTING FEATURES

Perfectly sized pockets placed at the most flattering spot + a curve-enhancing back rise that lifts you up.

Magic Pockets™

Ultra-smoothing, reinforced front pockets that offer an extra layer of holds-you-in sorcery.

MADE TO MOVE

TAKE YOUR MEASUREMENTS

It’s easy. Grab your best-fitting pair and a measuring tape and let’s go.

how to measure

Waist

Lay down your jeans and loosely measure across the waistband.

rise

Measure from the crotch seam to the top of the waistband.

inseam

Following the inner leg seam, measure from the crotch to the bottom of the hem.

leg opening

Measure across the bottom hem.

back rise

Turn your jeans over and measure from the crotch seam to the top of the waistband.

SHOULD YOU GO CURVY?

Measure your body around the smallest part of your waist and at the widest part of your hips. If the difference between the two is over 10", our Curvy styles are designed for you.

size chart

U.S. SIZE

WAIST

HIP

23

24"

34"

24

25"

35"

25

26"

36"

26

27"

37"

27

28"

38"

28

29"

39"

29

30.25"

40.25"

30

31.5"

41.5"

31

33"

43"

32

34.5"

44.5"

33

36.25"

46.25"

14W

37"

47"

16W

39"

49"

18W

41"

51"

20W

43"

53"

22W

45"

55"

24W

47"

57"

26W

49"

59"

28W

51"

61"

GLOSSARY

COMFORT STRETCH

Our premium cotton denim that has just a hint of give but a lot of, you guessed it, comfort.

COWBOY CREASE

A detail inspired by old-school ranch hands were known for having jeans with a crisp, starched fold running down the middle of each leg.

ISKO STAY BLACK™

Experts at the ISKO™ denim mill created this extraresilient dye that maintains its rich color longer. Let’s hear it for fade-free black jeans.

LETDOWN HEM

Think a regular hem, but with the stitches released for frayed edge that gives major DIY vibes.

RECOVERY

The amount of bounceback a pair of jeans has, or in other words, how easily it’ll return to its original shape after wearing and washing.

RIGID

Rigid denim is 100 percent cotton with zero stretch. Which doesn’t mean zero comfort—they perfectly mold to your shape as you wear them.

SELVEDGE

Selvedge is an extra sturdy weave with a self-finished edge that creates an ultra-clean, polished look.

TENCEL™ LYOCELL

Denim made with TENCEL™ Lyocell is long lasting and oh-so comfortable. It starts with sustainably sourced wood pulp, which is transformed into superstrong (yet still soft to the touch) fibers that breathe, stay smooth and hold onto dye wash after wash.